iamamiwhoami created one of the best viral musical campaigns to hit internet and spawned hundreds of other mysterious, anonymous projects in the following years. The artist, latterly revealed to be Swede Jonna Lee, successfully gathered an army of devote followers with a dozen or so YouTube musical videos (the tracks almost intended to be watched and listened to at the same time), before finally hitting the live arena and latterly changing name to IonnaLee which she remains to this date.
think Y, from the original BOUNTY series back in 2010 is her greatest track, her Knife-esque electro soundscapes push every known boundary with their overall presentation and artistic creativity. Watch the video below if you’ve in a cave and don’t know what I’m talking about. Y is wonderful and instant, a sprawling dance track filled with a hooky chorus and glimmering life.