Taffy - New Music "Introducing"


I love lots of things about Japan, its culture, its fascinating history, its cinema, though I must confess, I've never really got into its music (that is if you ignore the seminal London band Japan). That could be about to change with the arrival of Tokyo's Taffy on these shores (signed by the wonderful ClubAC30)... Their UK debut "So Long" will be released 21st April on speckled 7" clear vinyl with an album to follow in May, two preview tracks can be heard below and offer a good indication to their vein of fuzzed-up power pop.

Gorgeous, ringing electric guitars match gorgeous, saccharine sweet vocals on the soaring "So Long" where the heavenly cascade of guitar melody and delicately soft vocal harmonies bring together the best elements of 90's shoegaze and sugar-coated brit-pop, energetic, infectious and definitely the soundtrack to a good time. While "M23-7-8" slows things down a little, Iris' beautiful, heart bursting vocal gently builds to a distorted climax of buzzing grunge guitars, if the sweet Taffy is as delicious as the band then can we have them in the UK too please.

Listen below: